![]() (Shortform note: In a similar vein, Seth Godin argues Purple Cow that only remarkable products are likely to succeed. ![]() In this case, value is the benefit that your customers get for their money, while innovation is the uniqueness and originality of the benefit. Kim and Mauborgne assert that a blue ocean strategy starts with what they call “ value innovation”-an innovation that makes your product so unique and superior to the competition (and thus more valuable to your customers) that you open up uncontested markets and leave your rivals behind. In this guide, we’ll break down Kim and Mauborgne’s strategy for realizing your company’s blue-ocean potential into three key ingredients: innovation, strategic pricing, and successful execution. They use the metaphor of a blue ocean to represent an uncontested market, and they contrast it with a red ocean, a marketplace where fierce competition has stained the water with the blood of the combatants.Īccording to Kim and Mauborgne, crowded markets and red ocean strategies tend to produce minimal profit margins, while blue ocean strategies lead to more profitable growth. Chan Kim and Renée Mauborgne argue that the solution to business growth and success is to operate in an uncontested market. ![]() In Blue Ocean Strategy, INSEAD business professors W. 1-Page Summary 1-Page Book Summary of Blue Ocean Strategy ![]()
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